Rally Score is our proprietary metric that measures the power of social content to attract and recruit talent.
Unlike basic social metrics, Rally Score™ goes deeper to assess how effectively your employees’ LinkedIn posts are generating interest and driving real candidate action. The Rally Score analyzes key signals like engagement, the depth of interaction and high-intent behaviors like Rally Clicks and Conversions* — so you can discover which team members and what content topics are contributing most to job applications, talent community sign-ups and event registrations.
You’ll grow the influence of your employee advocacy network with more authentic employee voices that candidates trust — and that drive measurable recruiting results.
Copyright © 2024 Rally® Recruitment Marketing Patent Pending Privacy Terms of Use Contact
Sponsored by:
Your AI Recruitment Marketing Strategist
Rally® Inside™ is the leading recruitment marketing platform that empowers you to build strategies and content that attract, engage and recruit top talent. While other tools focus on advertising your jobs to active job seekers, Rally Inside enables you to reach both active and passive candidates by creating the right content and messaging for the social and digital platforms where they already spend time. With AI-powered insights, community benchmarks and real-time tracking and analytics, you’ll finally have the tools to show what’s working and elevate the impact of your strategies.
Rally® Recruitment Marketing is the #1 community to learn best practices in Recruitment Marketing, employer branding and talent attraction, to help you bring modern recruiting to your company and upskill your career. We also produce the highest-rated free virtual conference, called RallyFwd™, which takes place in May and December each year, and we host the most-coveted industry awards program, the Rally® Awards™, which is an exciting global competition recognizing and celebrating excellence across our field.
Join at RallyRecruitmentMarketing.com.
Rally® Inside™ uses data and analytics to show you how to attract and recruit talent through social and digital channels, so that you can become continuously better at recruitment marketing. With an easy-to-use dashboard that tracks, measures, reports and benchmarks your RM strategies all in one place, you’ll have the insights you need to break through the noise and influence great talent to choose your company.
Learn more at RallyInside.io.
Frequently Asked Questions
Copyright © 2026 Rally® Recruitment Marketing Patent Pending Privacy Terms of Use Contact
Writes in your employer brand tone of voice
Simplifies content creation with built-in templates
Ensures inclusivity with gender-neutral language
Tracks and measures success in real-time
Engagement is easy. Candidate intent is harder — we measure both.
Introducing Employee Advocacy
for LinkedIn
Rally® Inside™ gives your recruiters and employees a consistent way to grow their personal brands and your talent pipeline. Instead of just resharing corporate posts, they can easily create authentic content in their own voice — backed by AI and data. With personalized LinkedIn Insights and our proprietary Rally Score™, you’ll both discover what content actually drives high-intent candidate interest in your culture and jobs, enabling you to measure the real impact of social recruiting on talent attraction.
One click to create a best-practice, AI-optimized post in their personal voice
Real-time analytics to show which posts drive reactions, clicks and conversions*
Personalized Rally Score™ to measure what’s working and show them how to improve their own content strategy
Instant Remix to turn top-performing posts into fresh content that keeps delivering
Your team will love:
Turn authentic employee advocacy into a recruiting strategy that works, not puts more work on your plate. Register now to activate personalized LinkedIn Insights for your team.
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Do I need a Rally Inside account to use Employee Advocacy?
Yes. Rally Inside is the platform where you manage Employee Advocacy, access LinkedIn Insights, and generate content using Rally AI. You’ll need an active account on a Paid Plan to add users for Employee Advocacy.
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What do I get with Employee Advocacy?
Each user gets a personal LinkedIn Insights dashboard that includes Rally Score™, post engagement metrics, and click tracking to your careers site and jobs. You’ll also get access to Rally AI to help create high-performing content tailored to your voice, EVP and candidate personas. Employee Advocacy admins get access to a dashboard to manage and analyze the content of all your advocates.
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How is Rally Inside's LinkedIn Insights different from the native analytics I can get from LinkedIn?
LinkedIn shows you basic metrics like impressions and reactions, but it doesn’t tell you how your content is helping attract talent. Rally Inside's LinkedIn Insights goes further — tracking clicks to your careers site and jobs, measuring conversions like talent community signups or applications, and giving you a personalized Rally Score™ that reveals the true recruiting performance of every post. For recruitment marketers and employer brand leaders, it also provides centralized visibility into how your team’s personal LinkedIn posts are contributing to talent attraction — finally making employee advocacy measurable and scalable.
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How is Rally Inside's Employee Advocacy solution different from traditional employee advocacy tools?
Traditional employee advocacy tools are built to distribute corporate-approved content for employees to share — treating your team like a marketing channel. Rally Inside takes a different approach: it empowers employees to be authentic creators. Instead of just resharing posts, your team also can create their own high-performing content in their own voice, backed by data and AI. And unlike advocacy tools that track shares and reach, Rally Inside measures true talent attraction impact — including clicks and conversions — and gives employer brand leaders a centralized view of individual and team performance.
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Who is Rally's Employee Advocacy solution for?
Our Employee Advocacy solution is designed for in-house recruiting, talent acquisition, employer brand, HR, and recruitment marketing teams. It helps individual team members boost their influence on LinkedIn, while giving leaders visibility into team impact and performance.
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How does the Rally Score™ work?
Close
Your Rally Score™ is a proprietary metric that measures the effectiveness of your LinkedIn posts in attracting talent. It factors in reach, engagement, clickthroughs, and conversions, and shows how each post performs compared to your previous posts — so you can learn what works and improve over time.
- Can I use Rally Inside for more than Employee Advocacy?
Yes! Rally Inside helps you build a full-funnel recruitment marketing strategy. While Employee Advocacy focuses on LinkedIn, you can also use Rally Inside with Rally AI to create and track content for careers sites, job ads, talent emails, and other channels — all in one platform.
- Can I use Rally Inside for more than Employee Advocacy?
What is the Rally Score™?
Empower Employee Advocates to Create, Not Just Share
Rally® Inside™ enables your recruiters and employees to build a LinkedIn presence through their own content and voice — expanding their network and growing your talent pipeline.
An authentic network of employee advocates and effective social recruiters who post regularly without constant nudging from you
Centralized view of your network's LinkedIn performance and their contribution to talent acquisition goals
Deep insights into post topics and messaging that attract and convert candidates
Real employee voices sharing their own stories, not just resharing corporate posts
What you'll gain:
Start with a 30-day FREE trial:
Employee Advocacy for LinkedIn
*Conversion tracking available with the Premium Plan Conversion Analytics feature.
